About Roomtag

Roomtag, LLC, is a software and services company that produces enterprise applications for organizations to better understand and shift their real estate and asset cost curves. The patent-pending software is uniquely suited for daily operational tasks and important decision-making.


A brief history of Roomtag

Registered architect and Roomtag Founder Marcia Hart began her career during the recession of the early 1990s. With companies consolidating and downsizing as a result of the economic climate and the desktop computer revolution, Ms. Hart recognized there was an unmet need for efficiency and cost containment in facility planning. Her seven years of studio training—first at Princeton and then at Harvard—led her to intuit that an architectural design process could revolutionize business planning. At the heart of the planning was the necessity for an accurate determination of space requirements, the analysis of which would maximize productivity at the least cost for real estate, renovations, and technology requirements.

Architectural design process as applied to business planning

  1. Document existing conditions
  2. Define requirements
  3. Conduct a gap analysis between requirements and existing conditions
  4. Build modeling scenarios and execute

As Ms. Hart's practice grew, she developed close relationships with brokers, tenant representatives, and a wide variety of companies leasing millions of square feet of office space. Through her consulting, she observed and designed processes to resolve operational challenges, new-hire issues, personnel–space vacancy/occupancy correlation problems, business continuity and security challenges, and difficulties regarding business expansion and contraction.

Ms. Hart lamented that business management has been hindered by a lack of tools to share data. She found the magnitude of waste in both time and money excruciating to watch: the disconnect between people, space, and assets causing duplication of effort and errors; inconsistencies between payroll lists from HR and occupancy plans from Facilities; outdated floor plans; and a lack of ongoing value just months after snapshot audits were completed.

After a fruitless multi-year search for an affordable and accessible data management system she could recommend to clients that would encourage broad use, be easy to manage, and focus on the actually important data, she decided to build one herself.

The result is Roomtag, a software and services application with a native emphasis on people and assets within the physical and virtual workplace that transcends the limits of walls and workstations.